Eclectic Adornment

Jewellery and Adornment designer, Ami Doshi Shah‘s premise for label I am I, is an exploration of an adornment’s ability to create sculptural form against the body. Her designs are striking and unusual when placed on the softness and curvature of the human skin, but beautiful and artistic when isolated. On or off the body the pieces play with the elements of light, shadow, texture, pattern, material and form.

The brand designs for the woman with a strong sense of personal style. She’s a well-travelled nomad who’s informed by fashion trends but NOT led by them. She’ll mix up vintage finds with a handmade clutch, designer shoes and a statement necklace. She wears and surrounds herself with things that make her stand out but only in the most beautiful way



Elements Contained (2016)


Fettered Geometry (2015)


Repetition in Form (2014)

Ami Doshi Shah is a trained Jeweller and Silversmith, having gained a BA (Hon) in Jewellery and Silversmithing from the Birmingham School of Art & Design in the UK in 2001.

She is the recipient of the The Goldsmiths’ Award for Best Design (Apprentice trainee) in 2001. Upon graduating, she completed jewellery apprenticeship programmes in Mumbai and Jaipur, India.

In 2013, Ami established the eponymous design label, I am I, which marked her return to the design world after a 12-year hiatus, during which she worked with multinational advertising agencies in Nairobi and London and started a family.

Ami’s love for Kenya and its human and natural beauty is a constant source of inspiration for her creative endeavours. She sources materials locally for her work and uses her technical training to play with the elements in unexpected ways bringing her artistic sensibilities to her eponymous label, I am I.



Tel: +254 715 77 00 33


32 Peponi Road, Westlands, Nairobi

Monday – Friday 10am – 5pm

By Appointment Only